Nitrogen Tire Inflation
Parker Hannifin Launches a Customized Marketing and Retention Program Designed for Nitrogen Tire Inflation.
Haverhill, MA – Parker Hannifin Corporation, the global leader in motion and control technologies and nitrogen tire inflation, is pleased to announce a new personalized web marketing and customer retention program to use in combination with their Tire$aver nitrogen tire filling service (www.tiresavernitrogen.com). This web-based program, coupled with tire protection and roadside assistance plans, will improve customer loyalty and enhance penetration of your nitrogen inflation service.
When a customer chooses to have his tires filled with nitrogen, the protection plan registration is used to capture all pertinent contact information. This allows delivery of e-newsletters and coupons, and gives the dealers the ability to pursue their own marketing campaigns.
An easy to use “Dealership Dashboard” allows dealers to tailor the program to precisely fit their needs. The e-newsletters are sent monthly or quarterly based on dealership preference. They can be easily customized with dealership name and logo, and include an unlimited number of customized coupons. These newsletters are filled with timely, pertinent information of value to the driver. Some samples include fuel efficiency tips, improving vehicle safety, or winterization requirements. The customized coupons provided with the newsletter continue to pull the customer back to the dealership, improving customer retention and capturing services often lost to the competition. This program can also be used to prompt renewal when the protection plan is about to expire. An email is sent to the driver thirty days before expiration, inviting him to return to the dealership to get a new nitrogen service and renew his warranty coverage.
This customized marketing and retention program will provide numerous benefits to the dealershi. Nitrogen tire inflation shifts from a one-time repair to a regular service with a defined interval. Dealer specified coupons can capture lost services or take advantage of underutilized equipment (e.g. alignment rack). Finally, it allows dealers to consistently maintain contact with those who matter most to the business, the customers.information site at http://www.phstock.com.
For additional information on this program, contact Parker Hannifin Corporation, Filtration and Separation Division, toll-free at 1-800-343-4048 or 978-858-0505. Parker Hannifin Corporation, 242 Neck, P.O. Box 8223, Haverhill, MA 01835-0723. http://www.tiresavernitrogen.com
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